Introduction
Vietnam is a land of rich cultural traditions, diverse landscapes, and abundant natural resources. Yet, many rural areas have faced the challenge of limited economic opportunities. To address this, the government of Vietnam launched the One Community, One Product (OCOP) program in 2018, inspired by Japan’s “One Village, One Product” model. This initiative encourages local communities to identify their unique strengths, develop signature products, and bring them to broader markets. Today, OCOP has become a key driver of rural economic development, cultural preservation, and global market integration.
What is OCOP in Vietnam?
OCOP is a national program for rural economic development based on mobilizing local resources. Each community is encouraged to select products rooted in its traditions, natural environment, or cultural identity—such as foods, beverages, handicrafts, herbal products, or tourism services. These products are then improved in terms of quality, packaging, and branding, and evaluated through a star-rating system (from 3 to 5 stars).
The aim is not just to create goods, but to build value chains that connect farmers, artisans, cooperatives, and businesses, thereby increasing income, creating jobs, and reducing poverty.
Achievements of OCOP in Vietnam
1.Nationwide Expansion
- By 2024, Vietnam had recognized over 10,000 OCOP products across 63 provinces.
- Products span categories like agricultural goods, beverages, traditional medicine, handicrafts, and rural tourism.
2.Cultural Preservation
- Local specialties such as Mộc Châu tea, Đồng Tháp lotus seeds, Quảng Ninh squid pies, and Hà Giang buckwheat products have gained new life through OCOP.
- Traditional crafts like lacquerware, brocade weaving, and bamboo products are now promoted both domestically and internationally.
3.Global Market Access
- Many OCOP products have successfully entered export markets, meeting international standards for food safety and quality.
- E-commerce platforms and trade fairs are increasingly used to showcase Vietnamese OCOP brands to the world.
4.Community Empowerment
- OCOP strengthens cooperatives and small enterprises, giving farmers and artisans opportunities to be entrepreneurs.
- It attracts young people back to rural areas with new opportunities in agribusiness and creative industries. Branding & Marketing: Many OCOP producers lack expertise in building strong brands for competitive markets.
Conclusion
The One Community, One Product program of Vietnam has transformed rural areas into vibrant hubs of creativity, entrepreneurship, and cultural pride. More than just an economic policy, OCOP is a movement that empowers communities, preserves heritage, and positions Vietnam’s local treasures on the global stage. By continuing to innovate and strengthen this program, Vietnam not only uplifts its rural communities but also shares its rich cultural identity with the world.